Responsible Gaming

The NLA is committed to the World Lottery Association (WLA) Principles on Responsible Gaming

NLA does not offer Games that would:

Have a strong appeal to minors, nor does it promote underage play [NLA has an 18+ Play Responsibly embossed on all its branding materials to deter underage play.] or
Be offensive or contrary to Public interest.

Your Responsibility:

Report all known instances of underage play to the Director-General.
Report all known cases of our Games to the Director-General.

NLA is a member of the World Lottery Association (WLA). The World Lottery Association (WLA) is an international member-based association of state-controlled lottery, licensed sports betting operators, and suppliers to the global gaming industry. The WLA acts as an open forum for its members, promoting their collective interests and the vital role that state lotteries play in raising funds for good causes.

In June 2023, the WLA accredited the NLA with the WLA Level 2 Responsible Gaming Framework in accordance with the recommendation of the Independent Assessment Panel.

Responsible Gaming is the lottery sector's most critical element of Corporate Social Responsibility. As such, WLA member lotteries must grow their sales and returns to good causes and facilitate responsible play.

In 2006, the WLA adopted the Responsible Gaming Principles and a Responsible Gaming Framework aimed at protecting lottery players worldwide. This effort and commitment ensure that our public is protected and revenues are sustained for the public good.

NLA has embraced the Responsible Gaming principles, which are:

WLA Members will take reasonable and balanced measures to meet their objectives while protecting the interests of their customers and vulnerable groups while upholding their respective commitments to defend public order within their jurisdiction.
WLA Members will ensure their practices and procedures reflect a combination of government regulations, operator self-regulation and individual responsibility.
WLA Members will develop their practices concerning responsible gaming-related issues on the fullest possible understanding of relevant information and analysis of documented research.
WLA Members will work with stakeholders — including governments, nongovernmental organizations, regulators, researchers, public health professionals, and the general public — to share information, develop research and promote responsible gaming as broadly as possible, and encourage a better understanding of the social impact of gaming.
WLA Members will promote only legal and responsible gaming in all aspects of their activities, including the development, sale and marketing of their products and activities; and will make reasonable efforts to ensure their agents do the same.
WLA Members will provide the public with information in an accurate and balanced manner to enable individuals to make informed choices about gaming activities within the lotteries' jurisdiction. This commitment requires the following:
That the marketing of lottery activities and products be subject to reasonable operator self-regulation, and promote responsible gaming practices and informed choices.
Individuals shall be provided with accurate information about gaming and the risks associated with it, such as organizing education programs.
WLA Members will make a reasonable effort to monitor, test, and revise, as appropriate, those activities and practices related to responsible gaming. Their findings will be publicly reported.